Many people that suffer from the side effects from prescription medicine are not aware of alternative treatment methods that are available. A lot of holistic treatments offer equal relief to many modern treatments with significantly less side effects. People need to know about healthier treatments options and something should be done about it. An idea that I had in mind would be an informational seminar with demonstrations of different treatments like massage therapy or acupuncture. Being able to see the treatments while being explained the benefits of each one would draw more people to the event and provide the audience with an insightful platform. The event would be open to the general public because everyone needs healthcare.

Drawing an audience is difficult for any type of event. We have to ask ourselves, why would people come to this event? People wouldn’t come to a medical clinic run by a bunch of no name student, so I would need to build some credibility in my marketing campaign. In order for the clinic to be credible and draw in and audience, I would need a renowned doctor or physician to be the speaker and/or demonstrator. This would be similar to the first event that I attended this year, the opera, in that it displays information to a large group of people.